Why a cached image does not count
A frequent source of confusion regarding website statistics involves the concept of local file storage, commonly referred to as the browser cache. Web browsers are designed for maximum…
How one image can count
The mechanism behind a visible web counter operates on a fundamental principle of internet communication: the request and the response. Every time a web page loads, the browser reads the…
Evaluate a campaign with a UTM link
A marked campaign link distinguishes traffic from a newsletter, a social post or another distribution channel. Stats4U summarizes valid campaign labels with daily visitor counts and goals.…
Measure form success instead of button clicks
Clicking a submit button, submitting a form and completing its processing are different events. A validation error, failed request or server rejection can follow a click. Stats4U provides…
Create and interpret a conversion funnel
A funnel answers whether steps happen in order during a measured visit. It is not a chart assembled from unrelated page totals. Stats4U keeps short-lived progress for defined funnels and…
Find integration errors without changing statistics
Measurement debugger checks whether a proposed event would be accepted for an owned counter. It does not send a normal event or increase visitor, goal, event or revenue totals. This makes…
Two numbers that should never be compared
Website administrators frequently install a visual visitor counter alongside a complex analytics platform, logically expecting the reported traffic figures to perfectly align. When the…
Why yesterday was quiet
Fluctuations in visitor numbers frequently cause concern for website maintainers, leading to assumptions that the tracking mechanism is broken or the server is inaccessible. However,…
A visit is not a person
A fundamental misconception in web analytics involves equating every registered image request with a distinct individual. Understanding how tally systems record activity requires…
A counter on a school or club page
A school or club website is typically maintained by a single volunteer alongside other duties. Complex analytics platforms demand continuous training, while a standard image counter…
A counter on a parish website
A visitor counter on a parish website provides a baseline of visibility. When a community portal publishes the schedule for an upcoming festival or a gallery of recent events, the question…
One request in eighteen asks for a removed page
On 30 August this server answered 345,299 requests. 19,570 of them got a 410: gone, deliberately, not found missing by accident. That is one request in eighteen. What is behind them All of…